This Privacy Policy explains how The Real Luxury S.R.L., Via del Lauro 9, 20121 Milano, Italy, VAT Number 12875000965, collects, uses, stores and protects your personal information when you visit our website, apply for membership, create an account, purchase a membership, attend our events, participate in experiences, or otherwise interact with our services.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
The data controller responsible for your personal data is:
The Real Luxury S.R.L.
Via del Lauro 9
20121 Milano
Italy
Email: info@therealluxury.com
We may collect and process the following categories of personal data:
Identity Information
– Salutation
– First name
– Last name
– Year of birth
Contact Information
– Email address
– Telephone number
– Country
– City
Membership Information
– Membership application details
– Membership plan selection
– Membership status
– Membership history
– Event registrations
– Referral programme participation
– Communication preferences
Preference Information
– Areas of interest and preferences, including luxury, fashion, jewellery, watches, collectibles, travel, culture, beauty and related categories
– Preferred communication channel
Payment Information
Payments are processed by third-party payment providers, including Stripe and PayPal. Privé does not store full payment card information.
Technical Information
– IP address
– Browser type
– Device information
– Operating system
– Website usage information
– Cookie and analytics data
Event Information
– Attendance records
– Event registrations
– Photographs and video recordings captured during events
We use personal data to:
– process membership applications;
– review and evaluate membership eligibility;
– manage memberships and member accounts;
– provide access to services, benefits and experiences;
– process payments;
– communicate with members;
– organise events and experiences;
– provide concierge and member support services;
– administer referral programmes;
– send newsletters, updates and invitations;
– improve our website and services;
– comply with legal and regulatory obligations;
– protect our legitimate business interests.
We process personal data on one or more of the following legal bases:
– performance of a contract;
– compliance with legal obligations;
– legitimate interests;
– consent where required by law.
Legitimate interests may include operating and improving the Privé platform, maintaining community standards, preventing fraud, ensuring security, administering memberships and developing new services, partnerships and experiences.
Where consent is relied upon, you may withdraw your consent at any time.
When you apply for membership or create an account, we process your personal information to review your application, manage your membership and provide access to relevant services and benefits.
Information submitted through membership applications may be reviewed by authorised representatives of Privé for the purpose of evaluating eligibility, maintaining community standards and administering membership decisions.
We may use information submitted during the application process to assess eligibility and determine suitability for membership within the Privé community.
Membership payments are processed securely through third-party providers including Stripe and PayPal.
These providers process personal data in accordance with their own privacy policies and security standards.
Privé does not store complete payment card information on its servers.
We may send newsletters, membership updates, event invitations, curated recommendations and promotional communications.
Communications may be delivered through:
– email;
– WhatsApp;
– telephone contact through a Personal Advisor, where requested by the member.
You may unsubscribe from marketing communications at any time by following the unsubscribe instructions contained within our communications or by contacting us directly.
Our website uses cookies and similar technologies to improve user experience, analyse website performance and understand visitor behaviour.
We may use Google Analytics and similar tools to collect information regarding website usage, traffic patterns and user interactions.
Cookies may collect information such as IP addresses, browser information, device information and website activity.
You may control cookies through your browser settings. However, disabling certain cookies may affect website functionality.
Photographs, videos and other media content may be captured during Privé events, experiences and gatherings.
Such content may be used for promotional, editorial, marketing, social media and community-related purposes.
Members who prefer not to appear in such materials should notify Privé before attending the relevant event.
We may share personal data with:
– payment providers;
– technology and hosting providers;
– email marketing providers;
– analytics providers;
– event partners and service providers;
– legal, regulatory and governmental authorities where required by law.
Where necessary for the organisation of events, experiences, reservations or member benefits, limited personal information may be shared with relevant event hosts, hospitality providers or service partners.
Where members participate in referral programmes, Privé may process information necessary to verify eligibility, administer rewards and prevent abuse of such programmes.
We do not sell personal data to third parties.
Some service providers used by Privé may be located outside the European Economic Area.
Where personal data is transferred internationally, appropriate safeguards will be implemented in accordance with applicable data protection laws.
We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes and enforce agreements.
Retention periods may vary depending on the nature of the information and applicable legal requirements.
Subject to applicable law, you may have the right to:
– access your personal data;
– correct inaccurate information;
– request deletion of personal data;
– restrict processing;
– object to processing;
– withdraw consent;
– request data portability;
– lodge a complaint with a supervisory authority.
Members may request the deletion of their membership account, subject to any legal, contractual or regulatory obligations requiring retention of certain information.
Requests may be submitted to info@therealluxury.com.
We implement reasonable technical and organisational measures designed to protect personal data against unauthorised access, disclosure, loss, misuse or alteration.
However, no method of transmission or storage can be guaranteed to be completely secure.
Our website may contain links to third-party websites, services or applications.
Privé is not responsible for the privacy practices or content of third-party services.
We may update this Privacy Policy from time to time.
Any material changes will be published on our website and become effective upon publication unless otherwise stated.
TheRealLuxury Privé
The Real Luxury S.R.L.
Via del Lauro 9
20121 Milano
Italy
Email: info@therealluxury.com
Website: www.therealluxuryprive.com
Last Updated: July, 2026